NBX Color Wars was a fun promotional/contest site that Squarewave built for the agency, Almighty.

The goal of the site was to have members of track-teams design an NBX shoe which would then be entered into a bracket-based content. Patrons had to login with their Facebook accounts to assure that there was only one vote per person.

Whomever won, New Balance would outfit their track-team with new NBX shoes.

TECHNICAL CHALLENGE

The tallest hurdle in project was creating the shoe-designer. It needed to be something robust enough to accept user-uploaded images. Ultimately, I leaned on Raphaël.js since it allowed for the most customization and could export a JPG/PNG of the designed shoe.